Leaders know that you cannot manage what you cannot measure. The same goes for Social Selling.
Here is a good read on their take.
According to the Altimeter Group, only 34% of businesses feel that their social strategy is connected to business outcomes. However, social selling leaders with high SSI scores create 45% more opportunities and are 51% more likely to reach quota than non-social peers. Thus, by pointing to the connection between raising SSI scores and success, managers can drive their teams to make a lasting commitment to social selling.
SSI stands for Social Selling Index, a Linkedin metric used to measure how social selling advanced members are on the platform.
Everyone who has a profile on Linked can check their SSI here
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