The term “Social selling” has been used for more than 10 years. It has emerged after the birth of the “Sales 2.0” concept in 2006. Yes! That long ago. It is sometimes confused with terms such as “Digital selling” or “Modern selling” used by Linkedin itself. They essentially mean the same and Social Selling is the term most widely used. (more than the double according to Google Trends statistics below)
Digital selling means selling by using digital assets and communicating with buyers via digital channels.
It is an omnichannel method that may include social media mostly Linkedin and Twitter in a B2B industry as well as other digital channels and tools like email, chat, video, CRM, tracking, sales intelligence, automation apps, etc.
Social selling means selling by leveraging social channels but it is often implied that digital channels and tools are part of the social seller arsenal.
All terms include the word “selling,” but in reality, sales professionals do not sell on digital or social media as most buyers respond negatively to sales approaches online. The terms refer to the process of researching, prospecting, educating, connecting and engaging to generate more sales leads, grow sales pipeline and start more sales conversations with qualified buyers to ultimately take them offline.