Social Selling is not a hidden secret only used by early adopters and most innovative companies. It is everywhere. An analysis by LinkedIn about 14 common industries, including computer software, healthcare, management consulting and more, indicated more than half of their revenue was influenced by Sales Navigator
Of course, B2B companies with large size deals are consistently doing everything possible to implement the latest tools and methodologies like social selling to win deals over their competition.
But in the last 5 years, social selling has been widely adopted, from large enterprises to Small and Medium businesses and across all industries around the world.
In the Middle-East, here are companies known for having adopted Social Selling (featured in PR, Linkedin’s website, online channels or events)
Siemens (Engineering & Manufacturing)
SAP (Computer Software)
Detailed case study on Linkedin Sales Solutions website
“We’ve customized the training content to be relevant for each individual role… We outline steps for daily tasks, which lead to making more money and being more successful.” Vice President of Sales Technology at SAP
Credence International (Financial services)
List of all social selling companies in the Middle East
(featured in PR, Linkedin’s website, online channels or events)
Technology – Internet
- Microsoft (& Linkedin of course)
Banking – Financial Services
- Emirates NBD
- Noor Bank
- Schneider Electric
- Dubai Airport Freezone Authority
- Thomson Reuters
- Informa Middle East
- FCM Travel Solutions
If you would like to join the list or know any other company in the gulf having implemented social selling successfully and would like to share, contact us and let us know.