At Extra Mile, our mission is to help businesses and leaders in the Middle East drive growth by adopting digital selling, social recruiting and social leadership best practices.

We go the extra mile for our customers and aim to be recognized as a true long term partner when it comes to digital selling, social recruiting and social leadership.

Our Team

Guillaume Larronde

After 5 years at Linkedin opening offices in France and Dubai, Guillaume founded Extra Mile.

At Linkedin, Guillaume supported organizations, teams and leaders with their Linkedin strategies. 

His Linkedin expertise combined with 15 years in B2B sales and a go-giver mindset allows Extra Mile to train, advise and support sales and marketing alongside executives who want to thrive in what is becoming an increasingly competitive digital era.


Lucy Henderson

With a background in sales enablement and training, Lucy focuses on Extra Mile’s training portfolio and assets.

As the need for remote and on-demand learning continues to grow, Lucy is well equipped to tailor our offerings to the customer needs of today.

She has a breadth of experience working for global organisations primarily in the technology sector (most recently Dell Technologies).

Our Story

Our founder worked at Linkedin between 2009 and 2015. During his tenure, Guillaume contributed to the launch of Linkedin in France in 2010 and in the Middle East in 2012. He helped leaders and companies in France and in the Middle East with their Linkedin strategies. Organizations such as Louis Vuitton, Schneider Electric, L’oreal, Schlumberger, Orange, Alshaya, Emirates, Sabic, Cleveland Clinic Abu Dhabi, Etisalat, Al Tayer and more.

Linkedin is the biggest professional network in the world. Linkedin and social media has transformed the way companies hire, market and sell. Forward-thinking companies and leaders saw the value early on. Today, most B2B businesses in the gulf region use Linkedin and social media for sales, recruitment or marketing but they often struggle to get full adoption and reach the full potential of their social selling or social hiring strategy.

This is the reason why Extra Mile was founded.

We want to help. We know how to help. We will go the extra mile until you and your business succeed.

Our Experience

Sales and leadership training received during our career

  • Sandler
  • CustomerCentric Selling
  • Linkedin ManageIn
  • Business Conscious


  • Hootsuite Social Selling Certified – one and only in UAE (as of March 2020)
  • Social Selling online Courses – Linkedin Learning –
  • Google Digital Marketing Garage
  • Udacity Digital Marketing Certified
  • Linkedin Recruiter Certified

Most and foremost, we do what we say: we apply ourselves the social media and digital best practices we share with our clients. Check our social media channels and get in touch with us if you have any comments or questions.