Extra Mile’s mission is to help businesses and leaders in the Middle East drive business growth with their social business strategy, social selling, social recruiting and social leadership.

We listen and help customers leverage social to achieve their business goals.

SOCIAL SELLING

Social Selling (or Digital Selling) is the ability to leverage social and digital media to build an online professional brand, find, research and engage prospects, build trust and relationships, and ultimately over-achieve sales goals.

Social Selling is not replacing the traditional sales process, it is improving it.

WHY SOCIAL SELLING

  • 75% of B2B buyers use social media to learn about potential vendors (IDC)
  • 90% of decision-makers say they never respond to cold outreach (HBR)
  • Studies show that sales reps with high social network activity achieve 45% more sales opportunities, and are 51% more likely to hit their sales quotas. (LinkedIn)
  • 5.4 people are now involved in the B2B buying decision (CSO insights)
  • 57% of the buying journey is done BEFORE a sales rep is involved (CEB)
  • Sales reps using social media as part of their sales techniques outsell 78% of their peers. (Forbes)
  • 90% of top performing salespeople now use social media as part of their sales strategy. (LinkedIn)

HOW EXTRA MILE CAN HELP

Consulting

  • Social Selling Audit & Strategy
  • Custom Sales enablement program

Training

  • Group Workshops
  • In-house Workshops

SOCIAL FOR LEADERS

Social leaders are able to leverage social media to expand their professional brand and thought leadership online, to create deeper engagement with key audiences in their industry, peers, employees, customers and talents.

WHY IT MATTERS:

  • 8.2 Million C-level executives have Linkedin profiles (Linkedin)
  • 50% of high-performing CEOs have 2 or more accounts (Facebook, LinkedIn or Twitter) versus only 28% of low-performing CEOs, while 72% of low-performing CEOs had 0 or 1 accounts (Ruder Fin – Social CEO Report 2018)
  • CEOs have an average of 930 connections on LinkedIn (Brandwatch, 2018).
  • 87% of business decision makers believe Thought leadership increases trust in an organization and enhance their brand reputation – Source: 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
  • Companies that are engaged on social media are: 40% more likely to be perceived as competitive compared to those who are not engaged on social media and 58% more likely to attract top talent compared to those who are not engaged on social media (Altimeter, 2014)

HOW EXTRA MILE CAN HELP:

Consulting

  • Assessment & Insights
  • Social Leadership enablement program

Training

  • Personalized 1-1 or group workshops

WHO WILL BENEFIT:

CEOs, CXOs, Managing Partners or Managing Directors, Founders

SOCIAL RECRUITING

Social recruiting is the process of using social media channels for recruiting purposes. The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites like Glassdoor for example) to find, attract and hire talent.

WHY SOCIAL RECRUITMENT MATTERS:

  • 79% of job applicants use social media in their job search. (Glassdoor)
  • 80% of employers say social recruiting helps them find passive candidates (Talent Now)
  • Recruiting via social media is growing; 84% of organizations use it currently and 9% plan to use it. (SHRM)
  • HR teams that use data-driven recruiting are 2x more likely to find talent faster (Linkedin)
  • According to recruiters, the top investments for growing an employer brand are social media (47%), company career website (21%), and marketing and advertising (12%) (Jobvite)
  • 59% of recruiters say social media is their best source for finding quality talent. (Bambu & Linkedin)

HOW EXTRA MILE CAN HELP:

Consulting

  • Social Recruiting Audit Strategy
  • Social Recruiting enablement program

Training

  • Group Workshops
  • In-house Workshops

WHO WILL BENEFIT:

CHROs, HR Executives, Talent Acquisition executives, Hiring managers

SOCIAL BUSINESS STRATEGY

Being a social business means your company implements social strategies, policies, processes and tools that span across the full organization to leverage social media to achieve a wide scope of business goals. Therefore, creating a collaborative and connected environment between everyone: leaders, employees, customers, prospects, talents, etc.

WHY A SOCIAL BUSINESS STRATEGY MATTERS:

  • 136 million people in the middle east use actively social media in 2018 (53% of the population +4% yearly growth) (We are Social Digital 2019)
  • Sales professionals with high social network activity achieve 45% more sales opportunities and are 51% more likely to hit their sales quotas. (LinkedIn)
  • Recruiting via social media is growing; 84% of organizations use it currently and 9% plan to use it. (SHRM)
  • Content shared by employees receives 8 times more engagement than content shared by brand channels
  • Use of social software by employees can improve productivity by 20-25%. (McKinsey)

HOW EXTRA MILE CAN HELP:

Consulting

  • Audit (Internal & External) & Maturity assessment
  • Strategy & Planning
  • Employee advocacy
  • Social Selling
  • Social Recruiting

Training

  • Enablement training programs

WHO WILL BENEFIT:

From CEO and leaders to teams involved in the growth and success of the company