WHAT IS EARNED MEDIA

AND WHY IS IT IMPORTANT?

WHAT IS EARNED MEDIA?

Earned Media, opposed to Owned Media and Paid Media, is all about organic attention through customers, fans, and employees.

It is word of mouth at scale.

LET’S BREAK IT DOWN

Imagine this:

A company page on LinkedIn with 100,000 followers and 20,000 employees.

Each employee has around 250 connections .

Now they post regularly. Result?

Potential 5M organic reach.

THE BENEFITS

Employee POV

A strong personal brand

Gain confidence and credibility Showcase expertise

Connect with target audience Generate exciting opportunities

THE BENEFITS

Employer POV

Inbound attention Engaged workforce Strong brand reputation Increase in organic reach Build trust with customers

WHAT TO DO

Make a post on LinkedIn.

Document what you are up to, don’t try to create something amazingly innovative.

Simply speak your truth and see what happens.