WHAT IS EARNED MEDIA
AND WHY IS IT IMPORTANT?
WHAT IS EARNED MEDIA?
Earned Media, opposed to Owned Media and Paid Media, is all about organic attention through customers, fans, and employees.
It is word of mouth at scale.
LET’S BREAK IT DOWN
Imagine this:
A company page on LinkedIn with 100,000 followers and 20,000 employees.
Each employee has around 250 connections .
Now they post regularly. Result?
Potential 5M organic reach.
THE BENEFITS
Employee POV
A strong personal brand
Gain confidence and credibility Showcase expertise
Connect with target audience Generate exciting opportunities
THE BENEFITS
Employer POV
Inbound attention Engaged workforce Strong brand reputation Increase in organic reach Build trust with customers
WHAT TO DO
Make a post on LinkedIn.
Document what you are up to, don’t try to create something amazingly innovative.
Simply speak your truth and see what happens.